Courtesy, The Phluid Project
Noho
Shopping
The Phluid Project
Description
Part brick-and-mortar store and part community center, The Phluid Project is a first in New York City (and perhaps the world) in its mission to empower gender non-conforming individuals. Its retail selection of urban-youth comfort clothes range from sweats and tees to sneakers, and there’s even a rave-worthy collection of glittery and iridescent makeup. The proceeds from The Phluid Project’s candle line go to organizations that support LGBTQ+ communities and youth, including the Trans Women of Color Collective and the Hetrick-Martin Institute.
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