About NYC Must-See Week℠
NYC Must-See Week℠ is a celebration of all the things that make New York City a bucket-list destination. Since its 2017 debut, this annual program has inspired visitors and locals to do it all—or have a blast trying—with 2-for-1 tickets to the City’s top attractions, museums, tours and performing arts.
NYC Must-See Week Winter 2026 runs from January 20 through February 12. Visit the official NYC Must-See Week page to browse the lineup and book tickets. Better yet, combine your plans with NYC Restaurant Week® and NYC Broadway Week℠ for one epic winter outing.
FAQs
NYC Must-See Week is part of New York City Tourism + Convention’s lineup of recurring programs, which also includes NYC Restaurant Week, NYC Broadway Week and NYC Off-Broadway Week℠. Drawing on their success and complementing their offerings, NYC Must-See Week offers a variety of sought-after New York City experiences at a great value for a limited time. Introduced in early 2017, NYC Must-See Week is presented in collaboration with dozens of attractions, museums, tours and performing arts institutions across all five boroughs.
The NYC Must-See Week offer allows you to purchase a two-person admission (at the same attraction) for the price of one ticket (at participating attractions).
Attractions participating in NYC Must-See Week include museums, cultural organizations, performing arts venues, landmarks and tours across New York City. Eligible products (e.g., tour type, exhibit, ticket level) are at the discretion of each individual attraction, and exclusions may apply.
Browse available attractions at nyctourism.com/must-see-week.
Not at this time. This offer can only be redeemed for two-person admission at the same attraction, not for one-person admission at two separate attractions.
Tickets can be purchased directly through the participating attraction in one of two ways. The purchasing options offered are at the discretion of the venue.
Online: Purchase through venue website using promotion code MSW26.
By Phone: Purchase using the provided venue phone number using promotion code MSW26.
Yes. The 2-for-1 offer is limited to two redemptions (four total tickets) per attraction; however, the number of attractions you can make purchases for is not limited.
Yes. This promotion runs from January 20 through February 12, 2026.
If your tour or event has been canceled, please check with your original point of purchase for a refund.
If you are unable to attend your performance, please contact your original point of purchase. Each tour or event currently has its own policies regarding cancellations.