Times Square is the bustling heart of Manhattan’s Theatre District—and one of the most famous neighborhoods on the planet. The area, which took its name from The New York Times, is best known for the enormous billboards that adorn its skyscrapers, as well as being home to the annual New Year’s Eve ball drop, attended by millions of bundled-up revelers (and the occasional thirsty celebrity). Hundreds of thousands pass through its streets daily, seeking the best in Broadway entertainment and mega-retail experiences. In this gallery, photographer Eric Hsu captures a wintry side of Times Square’s glamour. Click through for more.