L’Occitane en Provence (Fifth Avenue)
Description
L’Occitane en Provence, the high-end French skincare and fragrance line, is best known for its lavender hand and body creams whose natural scents transport its customers to the south of France. For its newly launched two-story flagship in Midtown—a location that’s the antithesis of Provence—L’Occitane lures shoppers through its doors with the promise of even more unmediated experiences. There’s bikes set against a bucolic backdrop of sunflower fields, and a virtual-reality tour of southern France by way of a hot-air balloon.
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