Slowear

With an emphasis on the slow part of its name, the Italian-bred brand has opened its first US store in SoHo, leaving shoppers feeling unrushed and unhurried as they peruse the racks of menswear and accessories in this mid-century European-style space. There’s even a lounge area complete with a couch and complimentary coffee where you can relax, read a book or a magazine and listen to music while pondering your purchases. When you’re ready to get back to shopping, you’ll find Incotex trousers, Zanone knits, Montedoro outerwear and Glanshirt shirts—all falling under the Slowear brand—along with necessities like shaving kits and cologne.