One Times Square

One Times Square, a 120-year-old building and once the headquarters of the New York Times, will open in 2025 to welcome the public into the building through experiences at the intersection of art, technology, and entertainment. The new building will feature a viewing deck, providing visitors an elevated view of Times Square and a closer look at the New Year's Eve Ball, as well as a museum experience that will tell the story of the building and Times Square. Visitors can connect with their favorite brands through immersive, gamified, technology-enabled activations across 12 floors.